A Book That Looks Like a Device Trying to be a Book

I like the circularity of this design: it's a book that looks like a device that's trying to be a book.

 

(Spotted in this photo of The Bookseller Crow's window display, and it fooled me at first (surely they're not selling Kindles, I thought to myself.). You can also buy it as a ebook, so you can read a fake of a real book on your fake imitator of real books.)

UPDATE: The ever-wise Alan Trotter informs me that the designer is Olly Moss.