Major publishing companies pass on a quirky title about a misbehaving old man translated from the Swedish, but it turns out to be a surprise hit for the admirable Hesperus Press:
Major publishing company (Pan Macmillan) quickly decides they want some of that lovely cash, buys rights to another quirky title about a growing old disgracefully, translated from the Swedish, copies cover of hit Hesperus book.
To be fair, purple and blue are different colours.
