This is so shameless that it shows a certain kind of chutzpah. The same font (in the same colour), a nearly identical name, a riduclously similar image, and even the original author's name snuck on there. I'd be interested to know the philosophy behind this copycat cover: is it just to create a Pavlovian 'I-liked-that-so-I'll-like-this' response, or are the actually hoping that people will end up buying the wrong book, like the confused parents who rent or buy Asylum Video rip-off DVDs for their kids under the impression that they're getting them something else entirely. Depressing as it is, I'd hope for the former (especially since both have the same publisher, Harper Voyager), but stories about customers like these make me suspect they're hoping for at least some moron dollars.
And while we're in this vague neighbourhood, here's another duplicate cover.
They're both novels set in small Southern US towns. I have no idea what the Carolyn Wall is like, but The Member of the Wedding is an ace book, maybe McCullers' best (she reins in the Southern Gothic madness a bit).