Self-publishing is difficult--getting the books onto bookshop shelves is near impossible. And getting a customer to pick up a self-published book is difficult too. You need a really catchy title, and some really striking cover art, especially if you're trying to compete in an already crowded genre like SF/fantasy.
Speaking of crappy graphics, for some reason Blogger has dropped the resolution of the header graphic of this blog, making it look fuzzy and degraded. I don't know why this should have happened, but I'll try to replace it soon and see if it sticks. Not that anyone cares but me, I'm sure, but I feel bad picking on other people's graphic design skills under such a shoddy-looking title. (UPDATE: Now it's fixed.)